“You Are the Creator of Money”: Linda García’s Soulful Approach to Building Generational Wealth Within the Latinx and BIPOC Community

It’s hard to decide on one, all-encompassing title for Linda García that feels substantial enough — educator, writer, stock market investor, community advocate, spiritual mami, mother, mentor, financial guru, visionary. She’s all these things, yes, but rattling them off in a bulleted laundry list underplays the power of her ability to live in the uncharted in-betweenness of them all. In so many ways, Linda has spent her life straddling different worlds, carving her own space between two seemingly disconnected points.

Linda with her son in her home studio based in the Dallas, TX area

A California native and daughter of immigrants whose family struggled financially, Linda knew early on in life that her path wouldn’t follow a clear-cut rulebook. She’d have to write it on the fly — crossing out, correcting, and backtracking when need be. But she found out that she was good at making things work for her. Like really good. She worked her way up to becoming a marketing executive at big-name studios and streaming services, including Lionsgate and Netflix, before launching her own spirituality-focused podcast in 2017 called Let There Be Luz. And while she gained a following and made a name for herself in the spiritual community as she worked through her own healing, there was one wound she couldn’t quite heal: money.

It took a few years of self-convincing, trusting her intuition, and watching her investments multiply (she took just $7k to $500k+), but eventually in 2019 Linda dialed into her true purpose: helping heal money wounds in the Latinx and BIPOC community in order to build generational wealth.

We caught up with Linda to talk about her own relationship with money and how we can all start tapping into an infinite, abundant mindset.

What motivated you to shift your focus from spirituality to wealth-building, and what was the most difficult part of that transition? 

In my podcast, my listeners got to watch me fall flat on my face continuously as I was trying to heal my money wounds. They got to experience that with me. I was very raw and honest, and it was so hard for me to charge for my events. I was constantly breaking even, but I was taking them with me on this journey. In about 2018, I started to really analyze… like why I am manifesting the dopest shit? Why am I on a plane with Will Ferrel, Diego Luna and Gael García and eating dinner with them? But I’m broke as fuck right now. What is it about me that’s rejecting money? So I went deep into this. And I had a couple of channeled sessions with this channeler, and she actually told me straight up in my channeling session, “Your guides want you to learn about finance.”

I was so triggered and so turned off, so I started focusing on abundance. That was my way to mask what was being asked of me. A year later, I do another channeling session and she comes back and says, “Your guides said you still haven’t done anything with finance. The vision I’m getting is that there’s all these different Lindas, and every single Linda has excelled in everything that she’s going after, healing all these wounds. But the finance wound hasn’t healed yet, at all. When you finally focus on finance, we’re all waiting for you to get there. When you finally do that and you tackle it and you come back and teach us, then we’re gonna be free. But until then we’re waiting for you.” I was mind-blown, but I still didn’t listen until another year went by and I just started pulling away from the podcast. 

You should know — ever since my early 20s, I would study rich white men. Because that was all there was to study, right? Who else was rich other than white men — and I mean wealthy? I wanted to know how they did it, but I still couldn’t grasp it. There was something that I was missing that I couldn’t understand. What I learned later in life was that what I was missing was a component that I didn’t grow up in. I had all these layers of wounds that were surrounding me. I knew that there was something key that happens with wealthy men, and this is that every time there’s a major crisis happening globally, they don’t run from it or shrink. They lean into it. I knew I missed my opportunity in 2008 with the housing crash, so in the back of my mind I was waiting for my next opportunity because I wanted to be wealthy. I’ve always wanted to be wealthy. So when the pandemic hit Italy, I knew: “This is it. This shit is gonna hit the fan, and we all need to invest.” 

I was like, “Look, you need to open up a brokerage account right now. You need to deposit money, and while you’re at it, go get hand sanitizer and Clorox wipes because we’re gonna need that shit.” People laughed at me, and then it happened.

So my intuition told me straight-up, “You have to let go of the podcast. That’s it. No more telling your past wounds, no more of that. From now on, it’s only money.” I was so angry, I started to think…how am I as a spiritual person supposed to come out and say I’m all about money. That is so contradicting. I did lose a lot of close allies in the spiritual community that turned their backs on me. It was so hard because we were cool, and then all of sudden nobody wanted to touch me with a 10-foot pole, because I was talking about capitalism and the stock market. This was all colliding at the same time, and I was trying to come at it with my perspective and background. My parents came to this country because of the freedom that this country gives us. If my mom wanted to clean houses and start a business and start capitalizing that way, she could actually do that — and that’s what my mother did, as well as other family members that started their own hustles to make money. I knew we needed to learn about this and understand it, and not necessarily shit on capitalism, but try to understand it from within and change it from within.

Linda shows a picture of her merch for her brand “In Luz We Trust” and what a long day in the office looks like.

What’s the first step we can take to heal our money wounds?

First before anything is to understand what scarcity mindset or what lack mentality is. They’re both very tricky because they hide within us. We kind of have to police ourselves and take inventory of every time we have a reaction like, “I really want to take this course, but I’m not gonna pay that.” What you’re feeling is real and valid, so the idea is to highlight and ask yourself, “Oh, here is where I feel scarcity mindset. This is where it’s at. So, can I drive this down? Why do I feel like this is too much? Am I not deserving of this experience?” 

Go further and further into identifying why you’re rejecting what is actually going to bring you abundance. At the end of the day, that’s exactly what’s happening. We’re in this perpetual cycle of desiring abundance, but we’re our own gatekeepers so we don’t allow for ourselves to take up space and expand because of the investment. So we’re blocked, we become prisoners of our own scarcity. The first thing is being able to identify that. The more you start to notice this, the more you become aware of how much you go through the day with a scarcity mindset. That act alone starts to awaken you.

I still fall into the trap of equating the desire for money with greed. What helped you work through that self-limiting belief?

It was not easy. I was very angry with my intuitive self on how to reconcile this, because I thought…if me seeking money is spiritual, then how am I not greedy? How does greed not come into play here? I prayed and prayed and prayed, and my intuition was very clear and said, “Is the emotion of jealousy exclusive to someone who is coupled?” And I was like, “No, anyone can be jealous. You don’t have to be in a relationship.” And my intuition said, “It’s the same thing with money. You don’t have to be in a relationship with money or obtaining money to be greedy. Greed belongs to everyone, nobody escapes greed. I want you to pay attention to poverty and impoverished folks, and I want you to see that that is actually where greed breathes.” I was taken aback, and I started to understand how hard it is for our community to let go of money. It’s hard for us to invest. We’re cheap on everything. We’re always haggling with each other, we’re always trying to negotiate, we’re always trying to keep each other down. And that itself is a form of greed. That concept blew my mind.

Wealth means a lot of different things to different people. What’s your definition of wealth?

For me, wealth is something that thrives in my soul. It’s my ability to tap into my higher purpose. Whatever gifts anyone has, it’s being able to tap into those gifts — that’s wealth, that’s it. That’s the cause, and the effect is money actually coming towards you. So you constantly want to focus on the cause, which is you, your purpose, what you’re here divinely to do instead of focusing on the effects, which a lot of people do. They externally worship money, instead of worshipping the temple within, which is the creator of money. Essentially you are the creator of money.

Can you pinpoint the specific moment in your life where you first felt wealthy?

Yes. It was when I released the Wealth Rules Everything Around Me course for the first time — originally I thought I was just going to do the course once — and then the course sold out right after I put it out. I think I made around $24,000 in that one night, and I woke up and I heard my intuition saying, “This is not gonna end. This is just the beginning of your stream.” I was like holy shit, I am wealthy. 

This collage depicts a typical weekend for Linda- a movie date with her son and checking up on the construction of her family home.

What’s been the most rewarding part of your career thus far?

The testimonies throughout this process have been very rewarding. I knew it was going to take some time to see the fruits of my intention. The intention was obviously for my generation — for folks who are older and navigating money and navigating their expenses — to get clarity on wounds that they carry from the past. So the intention for me was that the next generation would get to experience something completely different than us, and I knew that in order to see that it was going to take some time. I never thought that I’d be able to see the fruits of my labor yesterday. 

We just received a really beautiful message from one of the women in our community, and she sent me a video she sneaked as she heard her daughter teaching her dolls a stock market course. It brought me down to my knees, I’ve been so emotional since I saw the video yesterday. I just thought, “Wow, this fast? This is how fast I’m getting to see the change in the next generation?” When I was her age my Barbies were taking off their clothes and kissing, straight up. To see that she’s teaching her dolls about the stock market was mind-blowing to me, and to know that she wasn’t performing. She wasn’t doing it for an audience, she was doing it in her privacy not knowing that she was being filmed by her mom. I that that has been the most rewarding part of this entire journey.

Do you have a favorite affirmation or mantra you live by?

I am unlimited supply. 

Can you share a ritual or intention that helps you manifest wealth and abundance?

One of the things I really love to do that’s been a ritual for awhile now is that every time I get out of bed and my feet touch the floor, I imagine money generating. So every time I walk, I see with my third eye my steps creating money. That puts me in an abundance mindset, with the feeling of “I am a creator. Because I stepped foot, because I got out of bed, because I’m moving forward.”

What’s a book that changed your life?

“The Abundance Book” by John Randolph Price. 

Last but not least, we have a Spotify playlist called Wealthy ’n Healthy to get us in the money manifesting mood. What’s your favorite money anthem?

“Juicy” by Biggie Smalls and “Hussle & Motivate” by Nipsey Hussle

RSVP to our “Mindful Money Moves” session led by Linda García here. Follow @luzwarrior and @inluzwetrust on Instagram (and @shoplatinx if you aren’t already!) and read more about her work here

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